Thank You Letter Examples for Real Estate Marketing

Does your real estate marketing plan include thank you letters to sellers?

In the age of fleeting texts, paper thank you notes are an easy way to stand out and show a client appreciation.

What to say in a real estate thank you note?

The perfect real estate thank you note includes:

  1. Gratitude for your client’s trust in you.
  2. Celebratory wishes for their new home.
  3. An invitation for future real estate business with them (or their friends and family).
  4. Your contact information for easy referrals.

See related

Marketing Strategy: 10 Effective Referral Gifts

So, are you ready to boost your real estate marketing by writing a thoughtful thank you note to your client?

Here are three thank you letter examples for different client relationships, including:

Above all, remember to always customize it to fit your own interactions and personalize it for each client.

3 Classy Realtor Thank You Note Templates

This post contains affiliate links, meaning at no additional cost to you, I may earn a small commission on your purchase.

General Thank You Letter For Sellers Example

First, a simple thank you letter to use for out of town sellers, or clients who weren’t into a lot of personal interactions.

Dear First Name,

Thank you for the trust you placed in me to sell your home.

Your ____________________ (organization, home improvements, willingness to negotiate) had a significant impact on how quickly we were able to sell your house. I wish all transactions were this smooth!

Best of luck in your new home. Remember, I am always available if you have a question or need anything at all. Just email or call me.

Thank you again for choosing me as your agent. I hope to have the opportunity to assist you in the future.



Quick Tip: Didn’t send a thank you letter following the closing? It’s not too late. Send a Happy Housiversary card on the one-year anniversary of the closing.

Sample Thank You Letter For Close Clients

Second, use this example letter to send to clients you connected with on a personal level. Or, when you kept great client notes about their interests.

Dear First Name,

I wanted to say thank you for the trust you placed in me as your realtor. It was such a pleasure working with you to sell your house.

I am very happy for you and wish you the best as you settle into your new home. I know you’re going to love finally having the (room, opportunity) to _____________________ (entertain by the pool, plant your flower garden, take your morning walk in the nearby park, grow your family, shorten your commute).

Remember, if you have any questions, please don’t hesitate to reach out. I would be honored to work with you, your friends or your family in the future. Keep in touch.

Best wishes,


Up your closing gift game with 3 easy tips

See related: Little Guide to Corporate Gifting

Sample Thank You Note To Accompany A Closing Gift

Third, use this short note to give a hint about the closing gift. Certainly, reference something personal you learned about the client. However, be careful not to tell them what’s inside as it will take away from the surprise!

Dear First Name,

Thank you for the opportunity to partner with you in selling your beautiful home. I appreciate and am honored by the trust you placed in me.

I really enjoyed learning more about _________________ (interests/aspirations that tie to the gift). Therefore, I hope that you both can use this gift to enjoy_________________( a leisurely morning in your new dining room, movie night, gardening, relaxing) in your new home!

In addition, if you have questions, please don’t hesitate to reach out. It would delight me to work with you, your friends or your family in the future.

Best wishes,


A tangible impression of your brand…old school style

Ready to write your own thank you letter to your sellers? No matter what you write, a thank you note is best written on a nice piece of paper or custom printed stationery.

In addition, don’t forget to write your contact information on every letter!

However, you may feel overwhelmed by the time it takes to sit down and write thank you notes. Or, maybe you’re worried about your penmanship. Therefore, you can always outsource the writing of your thank you notes to get the results you desire!

So, you want to outsource your handwritten notes?

See related: How to write a thank you letter to seller after closing
3 realtor thank you letter templates

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Original Post date: April 9, 2018


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