Blog | Pumeli Curated Gift Boxes

From holiday gift guides and DIY gifting to gift giving etiquette, product launches and introduction to artisan and makers, stay in the know with the Pumeli curated gift box blog. 

10 Holiday Realtor Pop-By-Gifts

The National Association of Realtors estimates 64% of recent home sellers used a referral or the same real estate agent they had worked with in the past*.  And there’s no better way to stay top of mind than a personal connection.

Realtor pop-by gifts, especially during the holiday season, are the perfect excuse to get in touch with past clients and nurture your relationship.  Here’s our guide to 10 unforgettable pop-by gift ideas for the holidays.

Pistachio Cherry cookies

Pistachio Cherry Sablé Cookies: A tender, French shortbread cookie made with all-natural pistachios and dried cherries. It’s unique combination of flavors adored by both kids and adults. $4.50

Basil in a Bag

Garden in a bag: Organic basil grows in the bag and provides incredible flavor when used fresh from the plant. Perfect for urban gardeners and foodies. $10

Dark Roasted Mocha Caramels

Dark Roasted Mocha Caramels:  Hand crafted and slow cooked. These luxurious caramels are blended with dark chocolate and freshly ground organic coffee for your daily fix. $5 

peach ginger jam

Peach Ginger Jam: This all natural fruit jam is a tangy blend of ginger and sweet peaches. Perfectly pairs with your favorite gourmet cheese, or use it as a glaze while cooking. $12

Aztec Hot Cocoa

Hot Cocoa: A thick and decadent South American single-origin drinking chocolate with 65% pure chocolate is sinfully delicious and delightfully packaged in a gorgeous tin. $14

Oatmeal Raisin Cookie Mix

Oatmeal Raisin Cookie Mix: Just add eggs and butter and bake. The easiest way to make homemade oatmeal raisin cookies at home. $16

Fig & Vine Candle

Fig & Vine candle: This hand poured travel candle invokes the exquisite complexity of a chardonnay, featuring notes of butter, oak, fig, floral, and a hint of spice. $12

Eucalyptus Foot Soak

Eucalyptus & Peppermint Foot Soak: This peppermint and eucalyptus effervescent foot soak is the perfect way to pamper tired feet at the end of a long day. $7.50

Charcoal Exfoliating Mask

Charcoal Exfoliating Mask: With activated charcoal, sea clay, and rice bran powder, this face mask gently exfoliates, leaving your skin looking and feeling healthier. $5

whole grain popcorn

Popcorn: 100% Whole Grain Popcorn (kosher, non-GMO) by Wabash Farms packaged in a burlap bag is the perfect treat for movie night. $7

Keep your message simple and seasonal and do remember to include your contact information with a reminder to reach out anytime they, or someone they know, needs your assistance.

Realtor Pop By Gifts for the Holidays

* source: Home Buyer and Seller Generational Trends Report 2018

Read more

The National Association of Realtors estimates 64% of recent home sellers used a referral or the same real estate agent they had worked with in the past*.  And there’s no better way to stay top of mind than a personal connection.

Realtor pop-by gifts, especially during the holiday season, are the perfect excuse to get in touch with past clients and nurture your relationship.  Here’s our guide to 10 unforgettable pop-by gift ideas for the holidays.

Pistachio Cherry cookies

Pistachio Cherry Sablé Cookies: A tender, French shortbread cookie made with all-natural pistachios and dried cherries. It’s unique combination of flavors adored by both kids and adults. $4.50

Basil in a Bag

Garden in a bag: Organic basil grows in the bag and provides incredible flavor when used fresh from the plant. Perfect for urban gardeners and foodies. $10

Dark Roasted Mocha Caramels

Dark Roasted Mocha Caramels:  Hand crafted and slow cooked. These luxurious caramels are blended with dark chocolate and freshly ground organic coffee for your daily fix. $5 

peach ginger jam

Peach Ginger Jam: This all natural fruit jam is a tangy blend of ginger and sweet peaches. Perfectly pairs with your favorite gourmet cheese, or use it as a glaze while cooking. $12

Aztec Hot Cocoa

Hot Cocoa: A thick and decadent South American single-origin drinking chocolate with 65% pure chocolate is sinfully delicious and delightfully packaged in a gorgeous tin. $14

Oatmeal Raisin Cookie Mix

Oatmeal Raisin Cookie Mix: Just add eggs and butter and bake. The easiest way to make homemade oatmeal raisin cookies at home. $16

Fig & Vine Candle

Fig & Vine candle: This hand poured travel candle invokes the exquisite complexity of a chardonnay, featuring notes of butter, oak, fig, floral, and a hint of spice. $12

Eucalyptus Foot Soak

Eucalyptus & Peppermint Foot Soak: This peppermint and eucalyptus effervescent foot soak is the perfect way to pamper tired feet at the end of a long day. $7.50

Charcoal Exfoliating Mask

Charcoal Exfoliating Mask: With activated charcoal, sea clay, and rice bran powder, this face mask gently exfoliates, leaving your skin looking and feeling healthier. $5

whole grain popcorn

Popcorn: 100% Whole Grain Popcorn (kosher, non-GMO) by Wabash Farms packaged in a burlap bag is the perfect treat for movie night. $7

Keep your message simple and seasonal and do remember to include your contact information with a reminder to reach out anytime they, or someone they know, needs your assistance.

Realtor Pop By Gifts for the Holidays

* source: Home Buyer and Seller Generational Trends Report 2018

Read more


How To Host a Housewarming Party for Your Real Estate Clients

Buying a home is a big accomplishment.  Most real estate buyers put years of thought and preparation into the purchase of a new home, and once it happens, it’s a dream come true.  As a realtor, it is your privilege to help home buyers realize this dream by finding a house that is perfect for all of their needs.  Throwing a housewarming party for your real estate client once they move in is a memorable, thoughtful gesture, and one that shows your client just how appreciative you are of their business.

A housewarming party gives your clients the opportunity to welcome friends and family into their new home, and meet the nearby neighbors.  It also gives you, the realtor, an opportunity to cultivate a long-term relationship with your client, leave a lasting impression, and network with others in the neighborhood to generate real estate leads. A win-win situation for everyone involved.

If you want to deepen relationships with home buyers and leaving a lasting, positive impression of their experience with you, here is a quick guide to hosting the best housewarming party for your real estate clients!

How to Host A Housewarming Party for Your Real Estate Client

1. Confirm That Your Clients Want a Housewarming Party

Before you dive into creating the best housewarming party for your clients, it is important to confirm that they would appreciate the gesture.  If your clients are reserved or find the idea of having a lot of people in their home overwhelming, a housewarming party might not be the best option.

To get an idea of whether or not your client would like a housewarming party, ask them at the contract signing.  If your client seems interested, remind them of the idea in a brief thank you letter after closing, and then call them to confirm. 

2. Assemble a Guest List

Once you have confirmed with your clients that the housewarming party is a go, it's time to get down to work.  And, the first thing you need to do is assemble a guest list. For this part, you will need your clients help.  Ask them to send a list of their closest friends, family and any neighbors they’ve already met along with mailing addresses, and be sure to let them know that you will do the rest of the work. 

TIP: Get a head start and do some pre-work by leaving a guestbook out at open houses in the area to get the names and contact information of any neighbors that you might be able to invite.

3. Create and Send Invitations

Now that you have the guest list, you will need a way to get guests to the right place at the right time with a personalized invitation.  You can create and print a high-quality paper invitation online at several places, such as Moo.com or Paperless Post.  Be sure to send your invitation at least three weeks ahead of the party to give your guests ample time to plan. 

TIP: Although it might be tempting to place your logo and name on the invitation, avoid it at all costs.  A housewarming party is about your clients. However, be sure to have your business cards on hand at the event because you’ll have ample opportunity to make new connections.

4.Coordinate a Menu

As with any party, at a housewarming party there will be plenty of mouths to feed. Therefore, creating a tasty and exciting menu is key. Even if you are a great cook and your clients have an amazing new kitchen, the best practice for hosting a housewarming party is to hire a caterer.  Not only will they cover the food and clean up, but handle the beverages as well so you and your clients will have time to mingle.

You can decide on a fun theme with your clients and create a menu that matches, or just choose a variety of great appetizers and finger foods. Don’t forget to include a few meat-free and dairy-free options to make sure everyone feels welcome.

5. Pre-Party Preparation

There are a few last-minute preparations you can complete to make your housewarming party a success.  The first is to call your clients a few days before the event to remind them to have the house "tour ready" and see if there is anything they need. Additionally, you should prepare a guest book that neighbors can sign as they walk-in, and have nametags ready for the guests that have RSVP'd, along with a few blanks.  Doing so will help show your attention to detail and make a great first impression on potential clients.

 

 

6. Bring a Housewarming Gift and a Guest

A housewarming party is a social event, therefore you should always bring a gift and a guest. Skip the promotional products and choose a housewarming gift that is personal and meaningful to your client.  As for a guest, it is perfectly acceptable to bring your family (children included), significant other, or a close friend.

7. Be Social

Once the party has started, all of the hard work is over. Now you can sit back, relax, and make connections. Don’t forget to snap a few pictures throughout the event to share on social media.  Tag your clients in the pictures so all of their friends, family, and neighbors get an easy link back your business page.

8. Follow-Up

At the end of the event, stick around to help clean up and make sure everything is back in it’s place.

The day after the event there is one more thing to check off your to-do list: follow-up with your client. Give them a quick call to let them know you had a great time and enjoyed meeting their friends and family.  Double check to make sure they enjoyed the event and see if there is anything else you can help them with. Oh, and don't forget to remind them again how thankful you are for their business. 

If you have home buyers that are closing soon, consider throwing a housewarming party for your clients. It’s a great opportunity and a kind gesture that they will truly appreciate. (And it’s likely you will acquire a few new clients along the way, too.)

 

Tips to throw a great housewarming party for your real estate client

Read more

Buying a home is a big accomplishment.  Most real estate buyers put years of thought and preparation into the purchase of a new home, and once it happens, it’s a dream come true.  As a realtor, it is your privilege to help home buyers realize this dream by finding a house that is perfect for all of their needs.  Throwing a housewarming party for your real estate client once they move in is a memorable, thoughtful gesture, and one that shows your client just how appreciative you are of their business.

A housewarming party gives your clients the opportunity to welcome friends and family into their new home, and meet the nearby neighbors.  It also gives you, the realtor, an opportunity to cultivate a long-term relationship with your client, leave a lasting impression, and network with others in the neighborhood to generate real estate leads. A win-win situation for everyone involved.

If you want to deepen relationships with home buyers and leaving a lasting, positive impression of their experience with you, here is a quick guide to hosting the best housewarming party for your real estate clients!

How to Host A Housewarming Party for Your Real Estate Client

1. Confirm That Your Clients Want a Housewarming Party

Before you dive into creating the best housewarming party for your clients, it is important to confirm that they would appreciate the gesture.  If your clients are reserved or find the idea of having a lot of people in their home overwhelming, a housewarming party might not be the best option.

To get an idea of whether or not your client would like a housewarming party, ask them at the contract signing.  If your client seems interested, remind them of the idea in a brief thank you letter after closing, and then call them to confirm. 

2. Assemble a Guest List

Once you have confirmed with your clients that the housewarming party is a go, it's time to get down to work.  And, the first thing you need to do is assemble a guest list. For this part, you will need your clients help.  Ask them to send a list of their closest friends, family and any neighbors they’ve already met along with mailing addresses, and be sure to let them know that you will do the rest of the work. 

TIP: Get a head start and do some pre-work by leaving a guestbook out at open houses in the area to get the names and contact information of any neighbors that you might be able to invite.

3. Create and Send Invitations

Now that you have the guest list, you will need a way to get guests to the right place at the right time with a personalized invitation.  You can create and print a high-quality paper invitation online at several places, such as Moo.com or Paperless Post.  Be sure to send your invitation at least three weeks ahead of the party to give your guests ample time to plan. 

TIP: Although it might be tempting to place your logo and name on the invitation, avoid it at all costs.  A housewarming party is about your clients. However, be sure to have your business cards on hand at the event because you’ll have ample opportunity to make new connections.

4.Coordinate a Menu

As with any party, at a housewarming party there will be plenty of mouths to feed. Therefore, creating a tasty and exciting menu is key. Even if you are a great cook and your clients have an amazing new kitchen, the best practice for hosting a housewarming party is to hire a caterer.  Not only will they cover the food and clean up, but handle the beverages as well so you and your clients will have time to mingle.

You can decide on a fun theme with your clients and create a menu that matches, or just choose a variety of great appetizers and finger foods. Don’t forget to include a few meat-free and dairy-free options to make sure everyone feels welcome.

5. Pre-Party Preparation

There are a few last-minute preparations you can complete to make your housewarming party a success.  The first is to call your clients a few days before the event to remind them to have the house "tour ready" and see if there is anything they need. Additionally, you should prepare a guest book that neighbors can sign as they walk-in, and have nametags ready for the guests that have RSVP'd, along with a few blanks.  Doing so will help show your attention to detail and make a great first impression on potential clients.

 

 

6. Bring a Housewarming Gift and a Guest

A housewarming party is a social event, therefore you should always bring a gift and a guest. Skip the promotional products and choose a housewarming gift that is personal and meaningful to your client.  As for a guest, it is perfectly acceptable to bring your family (children included), significant other, or a close friend.

7. Be Social

Once the party has started, all of the hard work is over. Now you can sit back, relax, and make connections. Don’t forget to snap a few pictures throughout the event to share on social media.  Tag your clients in the pictures so all of their friends, family, and neighbors get an easy link back your business page.

8. Follow-Up

At the end of the event, stick around to help clean up and make sure everything is back in it’s place.

The day after the event there is one more thing to check off your to-do list: follow-up with your client. Give them a quick call to let them know you had a great time and enjoyed meeting their friends and family.  Double check to make sure they enjoyed the event and see if there is anything else you can help them with. Oh, and don't forget to remind them again how thankful you are for their business. 

If you have home buyers that are closing soon, consider throwing a housewarming party for your clients. It’s a great opportunity and a kind gesture that they will truly appreciate. (And it’s likely you will acquire a few new clients along the way, too.)

 

Tips to throw a great housewarming party for your real estate client

Read more


Referral Marketing Program: 10 Effective Thank You Gifts

No matter what industry you’re in, referral marketing is one of the best strategies to build your business. Why? Because research has shown that leads generated from referrals convert 4x better than cold leads*, not to mention at a fraction of the cost of paid media. However, in order to keep a steady stream of high quality referrals coming your way, you have to cultivate long-term relationships.  And one of the best ways to do that is to build thank you gifts into your referral program.

People love to feel appreciated and thank you gifts are a great way to show your appreciation. Studies have shown that people are more likely to give a referral when their efforts are recognized and non-cash incentives are 24% more effective than cash incentives.**. So, if you truly want to make an impression and stay top of mind, take a look at these unique referral gift ideas to show clients and brand advocates that you value them and their efforts.

10 Unique Referral Gifts to Generate More Leads

Treat Them to Lunch

There’s no better way to nurture relationships than by breaking bread together. So, if you are looking for a thank you gift that will deepen your relationship, consider treating your client or partner to lunch. If you don’t have time in your week to make a bunch of personal lunch dates, consider an annual luncheon hosted at a beautiful location. A small gathering allows those you know and want to work with the opportunity to mingle with each other, helping to develop a sense of community around your business. Not only is this fun, but it turns into a fabulous networking session as well!

Make a Charitable Donation

Making a donation to a charity is a great option for recipients who are unable to accept physical gifts. Send a beautifully designed ecard via Paperless Post announcing your donation so you can track when the gift has been received.

Handwritten Thank You Note

Send a Handwritten Thank You Note

Email and social media tags are convenient, but a note you’ve written by hand stands out and creates a tangible impression. Write your thank you note on thick, high-quality paper to set yourself apart, and always make the note personal! There’s a beautiful selection of paper on Moo that we really love with the ability to tastefully customize it for your brand.

Create Personalized Stationery

Say “Thank You” with beautiful, handpicked, custom stationery.  Giving a referral gift that the recipient can use is a great way to stay at the top of their mind on a regular basis. Be sure the stationery you give is customized for your recipient - not for you - which means definitely avoiding anything with your own logo on it.

 Foodie Gift Box

Satisfy Cravings with a Foodie Gift Box

For the person who loves food, create a gift box with top-quality gourmet goodies that have a long shelf-life, like unique spice blends, tea, and honey. The best referral gifts keep you top of mind whenever they’re used so the longer they last the better. You can choose from curated gift boxes, or design your own with the online gift builder at Pumeli.com.

custom photo book

Document Memories with a Portfolio Book

If you and your recipeint have worked on a project together, a portfolio book is a great referral gift, particuarly if the work is highly visual. A professionally printed book can include photos, artwork, testimonials, and even diagrams to document the process and memorialize the experience. Portfolio books make great coffee table books too leading to more opportunities to create conversations about your brand. There are many places to get high quality photo books, but we really love the books available through Blurb that start at $15.

 self care gift box

Give the Gift of Relaxation with a Self Care Gift Box

Everyone we know is busy these days so a reason to unplug and relax is sure to be appreciated. Give a spa day gift box with a soothing foot soak, face mask, or herbal tea, along with other artisanal items to make it personal for each recipient. You can choose from curated gift boxes, or design your own with the online gift builder at Pumeli.com. Have it delivered packaged and ready for presentation, including your thank you note, without ever leaving your office.

gifts for the pet lover 

Spoil Their Furry Friend

If your recipient has a fur baby, there’s a great chance that a referral gift tailored to their pet will be very well received. Consider giving pet accessories, such as a new set of feeding bowls or a customized collar, or you could really wow with a monthly Barkbox subscription. Thoughtful and personal, a gift for their pet is something that will be brought up in their day-to-day conversations, along with positive thoughts about your brand.

Give Choices with Gift Certificates

Gift cards and gift certificates don’t have to be generic. By paying attention to your recipient’s taste and style, you can match a gift certificate to the the recipient’s preferences. For example, for oenophiles (people who love wine), consider a gift certificate to a wine store or local winery.

 experiential thank you gifts

Give Your Client an Experience

While an all-inclusive vacation in the sunny Caribbean might not be in your budget, there are plenty of experiences you can give to say thank you. The secret in giving an experiential gift is that it needs to engage as many senses as possible. Thanks to the olfactory system, taste and smell are two of the most powerful senses for evoking a time and place. Food, flowers and candles are all great ways to create an experience, especially if it includes the joyful act of cooking, creating or entertaining.

Although we know it is so tempting to put your logo on your referral gifts, especially when one of the goals for your gift is wanting them to remember you, it's rarely a good idea. Creativity, coupled with personalization, is key to making your thank you gifts authentic and memorable so that you stay at the top of their mind- leading to more great referrals for your business. 

 

* source: emarketer.

**Source: The B2B Marketing Mentor, University of Chicago

Read more

No matter what industry you’re in, referral marketing is one of the best strategies to build your business. Why? Because research has shown that leads generated from referrals convert 4x better than cold leads*, not to mention at a fraction of the cost of paid media. However, in order to keep a steady stream of high quality referrals coming your way, you have to cultivate long-term relationships.  And one of the best ways to do that is to build thank you gifts into your referral program.

People love to feel appreciated and thank you gifts are a great way to show your appreciation. Studies have shown that people are more likely to give a referral when their efforts are recognized and non-cash incentives are 24% more effective than cash incentives.**. So, if you truly want to make an impression and stay top of mind, take a look at these unique referral gift ideas to show clients and brand advocates that you value them and their efforts.

10 Unique Referral Gifts to Generate More Leads

Treat Them to Lunch

There’s no better way to nurture relationships than by breaking bread together. So, if you are looking for a thank you gift that will deepen your relationship, consider treating your client or partner to lunch. If you don’t have time in your week to make a bunch of personal lunch dates, consider an annual luncheon hosted at a beautiful location. A small gathering allows those you know and want to work with the opportunity to mingle with each other, helping to develop a sense of community around your business. Not only is this fun, but it turns into a fabulous networking session as well!

Make a Charitable Donation

Making a donation to a charity is a great option for recipients who are unable to accept physical gifts. Send a beautifully designed ecard via Paperless Post announcing your donation so you can track when the gift has been received.

Handwritten Thank You Note

Send a Handwritten Thank You Note

Email and social media tags are convenient, but a note you’ve written by hand stands out and creates a tangible impression. Write your thank you note on thick, high-quality paper to set yourself apart, and always make the note personal! There’s a beautiful selection of paper on Moo that we really love with the ability to tastefully customize it for your brand.

Create Personalized Stationery

Say “Thank You” with beautiful, handpicked, custom stationery.  Giving a referral gift that the recipient can use is a great way to stay at the top of their mind on a regular basis. Be sure the stationery you give is customized for your recipient - not for you - which means definitely avoiding anything with your own logo on it.

 Foodie Gift Box

Satisfy Cravings with a Foodie Gift Box

For the person who loves food, create a gift box with top-quality gourmet goodies that have a long shelf-life, like unique spice blends, tea, and honey. The best referral gifts keep you top of mind whenever they’re used so the longer they last the better. You can choose from curated gift boxes, or design your own with the online gift builder at Pumeli.com.

custom photo book

Document Memories with a Portfolio Book

If you and your recipeint have worked on a project together, a portfolio book is a great referral gift, particuarly if the work is highly visual. A professionally printed book can include photos, artwork, testimonials, and even diagrams to document the process and memorialize the experience. Portfolio books make great coffee table books too leading to more opportunities to create conversations about your brand. There are many places to get high quality photo books, but we really love the books available through Blurb that start at $15.

 self care gift box

Give the Gift of Relaxation with a Self Care Gift Box

Everyone we know is busy these days so a reason to unplug and relax is sure to be appreciated. Give a spa day gift box with a soothing foot soak, face mask, or herbal tea, along with other artisanal items to make it personal for each recipient. You can choose from curated gift boxes, or design your own with the online gift builder at Pumeli.com. Have it delivered packaged and ready for presentation, including your thank you note, without ever leaving your office.

gifts for the pet lover 

Spoil Their Furry Friend

If your recipient has a fur baby, there’s a great chance that a referral gift tailored to their pet will be very well received. Consider giving pet accessories, such as a new set of feeding bowls or a customized collar, or you could really wow with a monthly Barkbox subscription. Thoughtful and personal, a gift for their pet is something that will be brought up in their day-to-day conversations, along with positive thoughts about your brand.

Give Choices with Gift Certificates

Gift cards and gift certificates don’t have to be generic. By paying attention to your recipient’s taste and style, you can match a gift certificate to the the recipient’s preferences. For example, for oenophiles (people who love wine), consider a gift certificate to a wine store or local winery.

 experiential thank you gifts

Give Your Client an Experience

While an all-inclusive vacation in the sunny Caribbean might not be in your budget, there are plenty of experiences you can give to say thank you. The secret in giving an experiential gift is that it needs to engage as many senses as possible. Thanks to the olfactory system, taste and smell are two of the most powerful senses for evoking a time and place. Food, flowers and candles are all great ways to create an experience, especially if it includes the joyful act of cooking, creating or entertaining.

Although we know it is so tempting to put your logo on your referral gifts, especially when one of the goals for your gift is wanting them to remember you, it's rarely a good idea. Creativity, coupled with personalization, is key to making your thank you gifts authentic and memorable so that you stay at the top of their mind- leading to more great referrals for your business. 

 

* source: emarketer.

**Source: The B2B Marketing Mentor, University of Chicago

Read more


Why You Shouldn't Give Closing Gifts

In the world of real estate, closing gifts are a common way for agents to not only show appreciation towards their clients, but to also leave a lasting impression. Although client gifts are a widely accepted practice for relationship building, some realtors are adamantly opposed to closing gifts, viewing them as an unnecessary expense and use of their time.

Because realtors regularly hear these arguments against closing gifts by very vocal opponents, it’s easy for them to start to feel discouraged in their efforts. However, so much of what realtors believe to be true about closing gifts really are just common myths!

Here’s our chance to debunk the most common of these myths...

Myth #1: No other professionals give gifts, so why should I?

Realtors who choose not to give closing gifts often defend their stance by saying that no other reputable professionals, such as doctors or hair stylists, give gifts to clients, which means that doing so could reduce the professionalism of the real estate industry. Furthermore, many professional realtors feel that their level of expertise and excellent customer service should be enough and that adding a closing gift is, therefore, simply unnecessary.

 we like you too

Is this perception really true?

Not exactly. In 2017 the corporate gifting market was valued at $22 billion—debunking the myth that other professionals don’t give business gifts. Although your doctor may not give you a gift at your annual checkup, your regular office visit probably doesn’t cost you hundreds of thousands of dollars. From contract signing and deal closings to holidays and milestone occasions, companies with prized relationships, where the cost of customer acquisition is high, give client gifts as part of their overall strategy to cultivate meaningful long-term relationships. Savvy real estate agents aren’t just aware of this, but they work hard to make sure their closing gifts maximize this relationship.

Myth #2: Giving a good gift is outrageously expensive.

Bigger is always better! Or, so we’ve been conditioned to believe. Some realtors are under the false impression that, in order for their gifts to be remembered, they need to be outrageously expensive, like a ticket for a lavish cruise vacation.

Are less expensive gifts less memorable?

Absolutely not! Client gifts don’t have to be expensive to be memorable, but they do need to be personal, useful, lasting, and ideally experiential. Taking note of what your clients like and need during the entire process will help guide you to find a great closing gift, one that makes them think of you every time they use it.

It doesn’t take too much effort to personalize a gift. If your client loves to cook or travel, give them a unique spice specific to their favorite region. Spices are long lasting, useful and, thanks to the power of the olfactory system, the sense of taste and smell can create a memorable connection to a time or place.

spice market Istanbul

Plus, spices have the added benefit of being used when your clients are entertaining friends and family, offering a seamless opportunity for you and your great service to be mentioned in the natural course of conversation.

create conversations about closing gifts

But, remember, every gift, no matter how small, needs to be packaged and presented with care. Just like a house is instantly judged on its curb appeal, so will your gift! And the unboxing is all part of creating a memorable experience.

Myth #3: There are no financial benefits to giving gifts.

Because realtors can only deduct $25.00 worth of gifts on their taxes, many end up feeling that there is no financial benefit to actually giving closing gifts.

Is it true?

If you are giving a gift solely for tax purposes, yes, you will be disappointed, especially if the gift is for an individual versus a group (as there are even fewer tax incentives). However, professionals who realize that their thoughtful gifts have a profound impact on client relationships will quickly realize that the money saved on taxes is nothing compared to the money earned through new business.

So, should you give your clients closing gifts? While the choice is always yours, giving a gift, especially one that is personal rather than extravagant, is a great way to set you apart from the competition, making you memorable when it comes time for past clients to refer friends and family. 

corporate gift market

Not comfortable with closing gifts? Give an anniversary of closing gift or simply write a heartfelt thank you letter.

Why you shouldn't give closing gifts for real estate

Read more

In the world of real estate, closing gifts are a common way for agents to not only show appreciation towards their clients, but to also leave a lasting impression. Although client gifts are a widely accepted practice for relationship building, some realtors are adamantly opposed to closing gifts, viewing them as an unnecessary expense and use of their time.

Because realtors regularly hear these arguments against closing gifts by very vocal opponents, it’s easy for them to start to feel discouraged in their efforts. However, so much of what realtors believe to be true about closing gifts really are just common myths!

Here’s our chance to debunk the most common of these myths...

Myth #1: No other professionals give gifts, so why should I?

Realtors who choose not to give closing gifts often defend their stance by saying that no other reputable professionals, such as doctors or hair stylists, give gifts to clients, which means that doing so could reduce the professionalism of the real estate industry. Furthermore, many professional realtors feel that their level of expertise and excellent customer service should be enough and that adding a closing gift is, therefore, simply unnecessary.

 we like you too

Is this perception really true?

Not exactly. In 2017 the corporate gifting market was valued at $22 billion—debunking the myth that other professionals don’t give business gifts. Although your doctor may not give you a gift at your annual checkup, your regular office visit probably doesn’t cost you hundreds of thousands of dollars. From contract signing and deal closings to holidays and milestone occasions, companies with prized relationships, where the cost of customer acquisition is high, give client gifts as part of their overall strategy to cultivate meaningful long-term relationships. Savvy real estate agents aren’t just aware of this, but they work hard to make sure their closing gifts maximize this relationship.

Myth #2: Giving a good gift is outrageously expensive.

Bigger is always better! Or, so we’ve been conditioned to believe. Some realtors are under the false impression that, in order for their gifts to be remembered, they need to be outrageously expensive, like a ticket for a lavish cruise vacation.

Are less expensive gifts less memorable?

Absolutely not! Client gifts don’t have to be expensive to be memorable, but they do need to be personal, useful, lasting, and ideally experiential. Taking note of what your clients like and need during the entire process will help guide you to find a great closing gift, one that makes them think of you every time they use it.

It doesn’t take too much effort to personalize a gift. If your client loves to cook or travel, give them a unique spice specific to their favorite region. Spices are long lasting, useful and, thanks to the power of the olfactory system, the sense of taste and smell can create a memorable connection to a time or place.

spice market Istanbul

Plus, spices have the added benefit of being used when your clients are entertaining friends and family, offering a seamless opportunity for you and your great service to be mentioned in the natural course of conversation.

create conversations about closing gifts

But, remember, every gift, no matter how small, needs to be packaged and presented with care. Just like a house is instantly judged on its curb appeal, so will your gift! And the unboxing is all part of creating a memorable experience.

Myth #3: There are no financial benefits to giving gifts.

Because realtors can only deduct $25.00 worth of gifts on their taxes, many end up feeling that there is no financial benefit to actually giving closing gifts.

Is it true?

If you are giving a gift solely for tax purposes, yes, you will be disappointed, especially if the gift is for an individual versus a group (as there are even fewer tax incentives). However, professionals who realize that their thoughtful gifts have a profound impact on client relationships will quickly realize that the money saved on taxes is nothing compared to the money earned through new business.

So, should you give your clients closing gifts? While the choice is always yours, giving a gift, especially one that is personal rather than extravagant, is a great way to set you apart from the competition, making you memorable when it comes time for past clients to refer friends and family. 

corporate gift market

Not comfortable with closing gifts? Give an anniversary of closing gift or simply write a heartfelt thank you letter.

Why you shouldn't give closing gifts for real estate

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Thank You Letter Examples for Real Estate Marketing

Does your real estate marketing plan include thank you letters to sellers? In the age of fleeting digital communication, paper thank you notes are an easy way to show a client appreciation and leave a tangible, stand-out impression of your brand. Here are three thank you letter examples for different client relationships, including thank you letters for sellers you don’t know that well, clients who became friends, and a note to write when giving a closing gift.

If you’re ready to boost your real estate marketing by writing a thoughtful thank you note to your client, use these templates as a map to get started. Always remember to customize it to fit your own interactions and personalize it for each client. 

General Thank You Letter For Sellers Example

A simple thank you letter that you can use for out of town sellers, or clients who weren’t into a lot of personal interactions.

 

Dear First Name,

Thank you for the trust you placed in me to sell your home.

Your ____________________ (organization, home improvements, willingness to negotiate) had a significant impact on how quickly we were able to sell your house. I wish all transactions were this smooth!

Best of luck in your new home. Remember, I am always available if you have a question or need anything at all. Just send an email or give me a call.

Thank you again for choosing me as your agent. I hope to have the opportunity to assist you in the future.

Sincerely,

[signature]

handwritten thank you note

Sample Thank You Letter For Close Clients

Use this example letter to send to clients you connected with on a personal level, or when you kept great client notes about their interests.

 Dear First Name,

 I wanted to say thank you for the trust you placed in me as your realtor. It was such a pleasure working with you to sell your house.

I am very happy for you and wish you the best as you settle into your new home. I know you’re going to love finally having the (room, opportunity) to _____________________ (entertain by the pool, plant your flower garden, take your morning walk in the nearby park, grow your family, shorten your commute).

Remember, if you have any questions, please don’t hesitate to reach out. I would be honored to work with you, your friends or your family in the future. Keep in touch.

Best wishes,

[signature]

closing gift thank you note

Sample Thank You Note To Accompany A Closing Gift

Use this short note to give a hint about the closing gift and reference something personal you leraned about the client. Be careful not to tell them what’s inside as it will take away from the surprise!

 

Dear First Name,

Thank you for the opportunity to partner with you in selling your beautiful home. I appreciate and am honored by the trust you placed in me.

 I really enjoyed learning more about _________________ (interests/aspriations that tie to the gift). I hope that you both can use this gift to enjoy_________________( a leisurely morning in your new dining room, movie night, gardening, relaxing) in your new home!

If you have any questions, please don’t hesitate to reach out. I would be delighted to work with you, your friends or your family in the future.

Best wishes,

[signature]

Ready to write your own thank you letter to your sellers? No matter what you write, a thank you note is best when it is written on a nice piece of paper or  custom printed stationery. And don’t forget to write your contact information on every letter!

Feeling overwhelemd by the time it takes to sit down and write thank you notes, or worried about your penmanship? If that is the case, then you can always outsource the writing of your thank you notes to get the results you desire!

Example Thank You Letters for Real Estate

Read more

Does your real estate marketing plan include thank you letters to sellers? In the age of fleeting digital communication, paper thank you notes are an easy way to show a client appreciation and leave a tangible, stand-out impression of your brand. Here are three thank you letter examples for different client relationships, including thank you letters for sellers you don’t know that well, clients who became friends, and a note to write when giving a closing gift.

If you’re ready to boost your real estate marketing by writing a thoughtful thank you note to your client, use these templates as a map to get started. Always remember to customize it to fit your own interactions and personalize it for each client. 

General Thank You Letter For Sellers Example

A simple thank you letter that you can use for out of town sellers, or clients who weren’t into a lot of personal interactions.

 

Dear First Name,

Thank you for the trust you placed in me to sell your home.

Your ____________________ (organization, home improvements, willingness to negotiate) had a significant impact on how quickly we were able to sell your house. I wish all transactions were this smooth!

Best of luck in your new home. Remember, I am always available if you have a question or need anything at all. Just send an email or give me a call.

Thank you again for choosing me as your agent. I hope to have the opportunity to assist you in the future.

Sincerely,

[signature]

handwritten thank you note

Sample Thank You Letter For Close Clients

Use this example letter to send to clients you connected with on a personal level, or when you kept great client notes about their interests.

 Dear First Name,

 I wanted to say thank you for the trust you placed in me as your realtor. It was such a pleasure working with you to sell your house.

I am very happy for you and wish you the best as you settle into your new home. I know you’re going to love finally having the (room, opportunity) to _____________________ (entertain by the pool, plant your flower garden, take your morning walk in the nearby park, grow your family, shorten your commute).

Remember, if you have any questions, please don’t hesitate to reach out. I would be honored to work with you, your friends or your family in the future. Keep in touch.

Best wishes,

[signature]

closing gift thank you note

Sample Thank You Note To Accompany A Closing Gift

Use this short note to give a hint about the closing gift and reference something personal you leraned about the client. Be careful not to tell them what’s inside as it will take away from the surprise!

 

Dear First Name,

Thank you for the opportunity to partner with you in selling your beautiful home. I appreciate and am honored by the trust you placed in me.

 I really enjoyed learning more about _________________ (interests/aspriations that tie to the gift). I hope that you both can use this gift to enjoy_________________( a leisurely morning in your new dining room, movie night, gardening, relaxing) in your new home!

If you have any questions, please don’t hesitate to reach out. I would be delighted to work with you, your friends or your family in the future.

Best wishes,

[signature]

Ready to write your own thank you letter to your sellers? No matter what you write, a thank you note is best when it is written on a nice piece of paper or  custom printed stationery. And don’t forget to write your contact information on every letter!

Feeling overwhelemd by the time it takes to sit down and write thank you notes, or worried about your penmanship? If that is the case, then you can always outsource the writing of your thank you notes to get the results you desire!

Example Thank You Letters for Real Estate

Read more