Blog | Pumeli Curated Gift Boxes

From holiday gift guides and DIY gifting to gift giving etiquette, product launches and introduction to artisan and makers, stay in the know with the Pumeli curated gift box blog. 

Referral Marketing Program: 10 Effective Thank You Gifts

No matter what industry you’re in, referral marketing is one of the best strategies to build your business. Why? Because research has shown that leads generated from referrals convert 4x better than cold leads*, not to mention at a fraction of the cost of paid media. However, in order to keep a steady stream of high quality referrals coming your way, you have to cultivate long-term relationships.  And one of the best ways to do that is to build thank you gifts into your referral program.

People love to feel appreciated and thank you gifts are a great way to show your appreciation. Studies have shown that people are more likely to give a referral when their efforts are recognized and non-cash incentives are 24% more effective than cash incentives.**. So, if you truly want to make an impression and stay top of mind, take a look at these unique referral gift ideas to show clients and brand advocates that you value them and their efforts.

10 Unique Referral Gifts to Generate More Leads

Treat Them to Lunch

There’s no better way to nurture relationships than by breaking bread together. So, if you are looking for a thank you gift that will deepen your relationship, consider treating your client or partner to lunch. If you don’t have time in your week to make a bunch of personal lunch dates, consider an annual luncheon hosted at a beautiful location. A small gathering allows those you know and want to work with the opportunity to mingle with each other, helping to develop a sense of community around your business. Not only is this fun, but it turns into a fabulous networking session as well!

Make a Charitable Donation

Making a donation to a charity is a great option for recipients who are unable to accept physical gifts. Send a beautifully designed ecard via Paperless Post announcing your donation so you can track when the gift has been received.

Handwritten Thank You Note

Send a Handwritten Thank You Note

Email and social media tags are convenient, but a note you’ve written by hand stands out and creates a tangible impression. Write your thank you note on thick, high-quality paper to set yourself apart, and always make the note personal! There’s a beautiful selection of paper on Moo that we really love with the ability to tastefully customize it for your brand.

Create Personalized Stationery

Say “Thank You” with beautiful, handpicked, custom stationery.  Giving a referral gift that the recipient can use is a great way to stay at the top of their mind on a regular basis. Be sure the stationery you give is customized for your recipient - not for you - which means definitely avoiding anything with your own logo on it.

 Foodie Gift Box

Satisfy Cravings with a Foodie Gift Box

For the person who loves food, create a gift box with top-quality gourmet goodies that have a long shelf-life, like unique spice blends, tea, and honey. The best referral gifts keep you top of mind whenever they’re used so the longer they last the better. You can choose from curated gift boxes, or design your own with the online gift builder at Pumeli.com.

custom photo book

Document Memories with a Portfolio Book

If you and your recipeint have worked on a project together, a portfolio book is a great referral gift, particuarly if the work is highly visual. A professionally printed book can include photos, artwork, testimonials, and even diagrams to document the process and memorialize the experience. Portfolio books make great coffee table books too leading to more opportunities to create conversations about your brand. There are many places to get high quality photo books, but we really love the books available through Blurb that start at $15.

 self care gift box

Give the Gift of Relaxation with a Self Care Gift Box

Everyone we know is busy these days so a reason to unplug and relax is sure to be appreciated. Give a spa day gift box with a soothing foot soak, face mask, or herbal tea, along with other artisanal items to make it personal for each recipient. You can choose from curated gift boxes, or design your own with the online gift builder at Pumeli.com. Have it delivered packaged and ready for presentation, including your thank you note, without ever leaving your office.

gifts for the pet lover 

Spoil Their Furry Friend

If your recipient has a fur baby, there’s a great chance that a referral gift tailored to their pet will be very well received. Consider giving pet accessories, such as a new set of feeding bowls or a customized collar, or you could really wow with a monthly Barkbox subscription. Thoughtful and personal, a gift for their pet is something that will be brought up in their day-to-day conversations, along with positive thoughts about your brand.

Give Choices with Gift Certificates

Gift cards and gift certificates don’t have to be generic. By paying attention to your recipient’s taste and style, you can match a gift certificate to the the recipient’s preferences. For example, for oenophiles (people who love wine), consider a gift certificate to a wine store or local winery.

 experiential thank you gifts

Give Your Client an Experience

While an all-inclusive vacation in the sunny Caribbean might not be in your budget, there are plenty of experiences you can give to say thank you. The secret in giving an experiential gift is that it needs to engage as many senses as possible. Thanks to the olfactory system, taste and smell are two of the most powerful senses for evoking a time and place. Food, flowers and candles are all great ways to create an experience, especially if it includes the joyful act of cooking, creating or entertaining.

Although we know it is so tempting to put your logo on your referral gifts, especially when one of the goals for your gift is wanting them to remember you, it's rarely a good idea. Creativity, coupled with personalization, is key to making your thank you gifts authentic and memorable so that you stay at the top of their mind- leading to more great referrals for your business. 

 

* source: emarketer.

**Source: The B2B Marketing Mentor, University of Chicago

Read more

No matter what industry you’re in, referral marketing is one of the best strategies to build your business. Why? Because research has shown that leads generated from referrals convert 4x better than cold leads*, not to mention at a fraction of the cost of paid media. However, in order to keep a steady stream of high quality referrals coming your way, you have to cultivate long-term relationships.  And one of the best ways to do that is to build thank you gifts into your referral program.

People love to feel appreciated and thank you gifts are a great way to show your appreciation. Studies have shown that people are more likely to give a referral when their efforts are recognized and non-cash incentives are 24% more effective than cash incentives.**. So, if you truly want to make an impression and stay top of mind, take a look at these unique referral gift ideas to show clients and brand advocates that you value them and their efforts.

10 Unique Referral Gifts to Generate More Leads

Treat Them to Lunch

There’s no better way to nurture relationships than by breaking bread together. So, if you are looking for a thank you gift that will deepen your relationship, consider treating your client or partner to lunch. If you don’t have time in your week to make a bunch of personal lunch dates, consider an annual luncheon hosted at a beautiful location. A small gathering allows those you know and want to work with the opportunity to mingle with each other, helping to develop a sense of community around your business. Not only is this fun, but it turns into a fabulous networking session as well!

Make a Charitable Donation

Making a donation to a charity is a great option for recipients who are unable to accept physical gifts. Send a beautifully designed ecard via Paperless Post announcing your donation so you can track when the gift has been received.

Handwritten Thank You Note

Send a Handwritten Thank You Note

Email and social media tags are convenient, but a note you’ve written by hand stands out and creates a tangible impression. Write your thank you note on thick, high-quality paper to set yourself apart, and always make the note personal! There’s a beautiful selection of paper on Moo that we really love with the ability to tastefully customize it for your brand.

Create Personalized Stationery

Say “Thank You” with beautiful, handpicked, custom stationery.  Giving a referral gift that the recipient can use is a great way to stay at the top of their mind on a regular basis. Be sure the stationery you give is customized for your recipient - not for you - which means definitely avoiding anything with your own logo on it.

 Foodie Gift Box

Satisfy Cravings with a Foodie Gift Box

For the person who loves food, create a gift box with top-quality gourmet goodies that have a long shelf-life, like unique spice blends, tea, and honey. The best referral gifts keep you top of mind whenever they’re used so the longer they last the better. You can choose from curated gift boxes, or design your own with the online gift builder at Pumeli.com.

custom photo book

Document Memories with a Portfolio Book

If you and your recipeint have worked on a project together, a portfolio book is a great referral gift, particuarly if the work is highly visual. A professionally printed book can include photos, artwork, testimonials, and even diagrams to document the process and memorialize the experience. Portfolio books make great coffee table books too leading to more opportunities to create conversations about your brand. There are many places to get high quality photo books, but we really love the books available through Blurb that start at $15.

 self care gift box

Give the Gift of Relaxation with a Self Care Gift Box

Everyone we know is busy these days so a reason to unplug and relax is sure to be appreciated. Give a spa day gift box with a soothing foot soak, face mask, or herbal tea, along with other artisanal items to make it personal for each recipient. You can choose from curated gift boxes, or design your own with the online gift builder at Pumeli.com. Have it delivered packaged and ready for presentation, including your thank you note, without ever leaving your office.

gifts for the pet lover 

Spoil Their Furry Friend

If your recipient has a fur baby, there’s a great chance that a referral gift tailored to their pet will be very well received. Consider giving pet accessories, such as a new set of feeding bowls or a customized collar, or you could really wow with a monthly Barkbox subscription. Thoughtful and personal, a gift for their pet is something that will be brought up in their day-to-day conversations, along with positive thoughts about your brand.

Give Choices with Gift Certificates

Gift cards and gift certificates don’t have to be generic. By paying attention to your recipient’s taste and style, you can match a gift certificate to the the recipient’s preferences. For example, for oenophiles (people who love wine), consider a gift certificate to a wine store or local winery.

 experiential thank you gifts

Give Your Client an Experience

While an all-inclusive vacation in the sunny Caribbean might not be in your budget, there are plenty of experiences you can give to say thank you. The secret in giving an experiential gift is that it needs to engage as many senses as possible. Thanks to the olfactory system, taste and smell are two of the most powerful senses for evoking a time and place. Food, flowers and candles are all great ways to create an experience, especially if it includes the joyful act of cooking, creating or entertaining.

Although we know it is so tempting to put your logo on your referral gifts, especially when one of the goals for your gift is wanting them to remember you, it's rarely a good idea. Creativity, coupled with personalization, is key to making your thank you gifts authentic and memorable so that you stay at the top of their mind- leading to more great referrals for your business. 

 

* source: emarketer.

**Source: The B2B Marketing Mentor, University of Chicago

Read more


Why You Shouldn't Give Closing Gifts

In the world of real estate, closing gifts are a common way for agents to not only show appreciation towards their clients, but to also leave a lasting impression. Although client gifts are a widely accepted practice for relationship building, some realtors are adamantly opposed to closing gifts, viewing them as an unnecessary expense and use of their time.

Because realtors regularly hear these arguments against closing gifts by very vocal opponents, it’s easy for them to start to feel discouraged in their efforts. However, so much of what realtors believe to be true about closing gifts really are just common myths!

Here’s our chance to debunk the most common of these myths...

Myth #1: No other professionals give gifts, so why should I?

Realtors who choose not to give closing gifts often defend their stance by saying that no other reputable professionals, such as doctors or hair stylists, give gifts to clients, which means that doing so could reduce the professionalism of the real estate industry. Furthermore, many professional realtors feel that their level of expertise and excellent customer service should be enough and that adding a closing gift is, therefore, simply unnecessary.

 we like you too

Is this perception really true?

Not exactly. In 2017 the corporate gifting market was valued at $22 billion—debunking the myth that other professionals don’t give business gifts. Although your doctor may not give you a gift at your annual checkup, your regular office visit probably doesn’t cost you hundreds of thousands of dollars. From contract signing and deal closings to holidays and milestone occasions, companies with prized relationships, where the cost of customer acquisition is high, give client gifts as part of their overall strategy to cultivate meaningful long-term relationships. Savvy real estate agents aren’t just aware of this, but they work hard to make sure their closing gifts maximize this relationship.

Myth #2: Giving a good gift is outrageously expensive.

Bigger is always better! Or, so we’ve been conditioned to believe. Some realtors are under the false impression that, in order for their gifts to be remembered, they need to be outrageously expensive, like a ticket for a lavish cruise vacation.

Are less expensive gifts less memorable?

Absolutely not! Client gifts don’t have to be expensive to be memorable, but they do need to be personal, useful, lasting, and ideally experiential. Taking note of what your clients like and need during the entire process will help guide you to find a great closing gift, one that makes them think of you every time they use it.

It doesn’t take too much effort to personalize a gift. If your client loves to cook or travel, give them a unique spice specific to their favorite region. Spices are long lasting, useful and, thanks to the power of the olfactory system, the sense of taste and smell can create a memorable connection to a time or place.

spice market Istanbul

Plus, spices have the added benefit of being used when your clients are entertaining friends and family, offering a seamless opportunity for you and your great service to be mentioned in the natural course of conversation.

create conversations about closing gifts

But, remember, every gift, no matter how small, needs to be packaged and presented with care. Just like a house is instantly judged on its curb appeal, so will your gift! And the unboxing is all part of creating a memorable experience.

Myth #3: There are no financial benefits to giving gifts.

Because realtors can only deduct $25.00 worth of gifts on their taxes, many end up feeling that there is no financial benefit to actually giving closing gifts.

Is it true?

If you are giving a gift solely for tax purposes, yes, you will be disappointed, especially if the gift is for an individual versus a group (as there are even fewer tax incentives). However, professionals who realize that their thoughtful gifts have a profound impact on client relationships will quickly realize that the money saved on taxes is nothing compared to the money earned through new business.

So, should you give your clients closing gifts? While the choice is always yours, giving a gift, especially one that is personal rather than extravagant, is a great way to set you apart from the competition, making you memorable when it comes time for past clients to refer friends and family. 

corporate gift market

Not comfortable with closing gifts? Give an anniversary of closing gift or simply write a heartfelt thank you letter.

Why you shouldn't give closing gifts for real estate

Read more

In the world of real estate, closing gifts are a common way for agents to not only show appreciation towards their clients, but to also leave a lasting impression. Although client gifts are a widely accepted practice for relationship building, some realtors are adamantly opposed to closing gifts, viewing them as an unnecessary expense and use of their time.

Because realtors regularly hear these arguments against closing gifts by very vocal opponents, it’s easy for them to start to feel discouraged in their efforts. However, so much of what realtors believe to be true about closing gifts really are just common myths!

Here’s our chance to debunk the most common of these myths...

Myth #1: No other professionals give gifts, so why should I?

Realtors who choose not to give closing gifts often defend their stance by saying that no other reputable professionals, such as doctors or hair stylists, give gifts to clients, which means that doing so could reduce the professionalism of the real estate industry. Furthermore, many professional realtors feel that their level of expertise and excellent customer service should be enough and that adding a closing gift is, therefore, simply unnecessary.

 we like you too

Is this perception really true?

Not exactly. In 2017 the corporate gifting market was valued at $22 billion—debunking the myth that other professionals don’t give business gifts. Although your doctor may not give you a gift at your annual checkup, your regular office visit probably doesn’t cost you hundreds of thousands of dollars. From contract signing and deal closings to holidays and milestone occasions, companies with prized relationships, where the cost of customer acquisition is high, give client gifts as part of their overall strategy to cultivate meaningful long-term relationships. Savvy real estate agents aren’t just aware of this, but they work hard to make sure their closing gifts maximize this relationship.

Myth #2: Giving a good gift is outrageously expensive.

Bigger is always better! Or, so we’ve been conditioned to believe. Some realtors are under the false impression that, in order for their gifts to be remembered, they need to be outrageously expensive, like a ticket for a lavish cruise vacation.

Are less expensive gifts less memorable?

Absolutely not! Client gifts don’t have to be expensive to be memorable, but they do need to be personal, useful, lasting, and ideally experiential. Taking note of what your clients like and need during the entire process will help guide you to find a great closing gift, one that makes them think of you every time they use it.

It doesn’t take too much effort to personalize a gift. If your client loves to cook or travel, give them a unique spice specific to their favorite region. Spices are long lasting, useful and, thanks to the power of the olfactory system, the sense of taste and smell can create a memorable connection to a time or place.

spice market Istanbul

Plus, spices have the added benefit of being used when your clients are entertaining friends and family, offering a seamless opportunity for you and your great service to be mentioned in the natural course of conversation.

create conversations about closing gifts

But, remember, every gift, no matter how small, needs to be packaged and presented with care. Just like a house is instantly judged on its curb appeal, so will your gift! And the unboxing is all part of creating a memorable experience.

Myth #3: There are no financial benefits to giving gifts.

Because realtors can only deduct $25.00 worth of gifts on their taxes, many end up feeling that there is no financial benefit to actually giving closing gifts.

Is it true?

If you are giving a gift solely for tax purposes, yes, you will be disappointed, especially if the gift is for an individual versus a group (as there are even fewer tax incentives). However, professionals who realize that their thoughtful gifts have a profound impact on client relationships will quickly realize that the money saved on taxes is nothing compared to the money earned through new business.

So, should you give your clients closing gifts? While the choice is always yours, giving a gift, especially one that is personal rather than extravagant, is a great way to set you apart from the competition, making you memorable when it comes time for past clients to refer friends and family. 

corporate gift market

Not comfortable with closing gifts? Give an anniversary of closing gift or simply write a heartfelt thank you letter.

Why you shouldn't give closing gifts for real estate

Read more


Realtor Etiquette Tips: How Do You Do Closing Gifts For Real Estate?

Like anything in business, there are plenty of dos and don’ts when it comes to purchasing and giving closing gifts for real estate. Below is some insight into the customary etiquette and rules both buyers, sellers and realtors should know.

Should buyers and sellers give closing gifts to realtors?
The general rule of thumb is no, not really. It's traditionally the other way around. That said, if buyers or sellers do want to give a gift, one of the most appreciated gestures is providing your realtor with referrals and writing positive reviews online.

closing gift for real estate
Should agents give closing gifts to buyers and sellers?
While, of course, closing gifts aren’t required, it’s a great way to make a positive impression, one which will encourage clients to refer their friends and family, or use you again for their next real estate transaction. In order to nail closing gifts for real estate, savvy realtors tailor them to each client’s personal interest, ensuring that the gift feels genuine.

See related: How To Turn Closing Gifts Into Clients

Do realtors need to worry about violating RESPA when giving closing gifts?
In Section 8 of the Real Estate Settlement Procedures Act (RESPA), it says that "no person shall give and no person shall accept any fee, kickback, or thing of value pursuant to any agreement or understanding, oral or otherwise, that business incident to or a part of a real estate settlement service involving a federally related mortgage loan shall be referred to any person.” What this means is that any gift given as “quid pro quo,” where something is expected in return, is a violation. A closing gift, then, that comes as a simple “thank you” - with no strings attached - is perfectly fine.

Still not sure about the perfect closing gift for real estate? A handwritten thank you note is always appreciated - and a safe bet.

How Do You Do Closing Gifts For Real Estate

Disclaimer: The materials available at this web site are for informational purposes only and not for the purpose of providing legal advice. Speak with a RESPA attorney in your state to make sure you comply with all applicable laws.

Read more

Like anything in business, there are plenty of dos and don’ts when it comes to purchasing and giving closing gifts for real estate. Below is some insight into the customary etiquette and rules both buyers, sellers and realtors should know.

Should buyers and sellers give closing gifts to realtors?
The general rule of thumb is no, not really. It's traditionally the other way around. That said, if buyers or sellers do want to give a gift, one of the most appreciated gestures is providing your realtor with referrals and writing positive reviews online.

closing gift for real estate
Should agents give closing gifts to buyers and sellers?
While, of course, closing gifts aren’t required, it’s a great way to make a positive impression, one which will encourage clients to refer their friends and family, or use you again for their next real estate transaction. In order to nail closing gifts for real estate, savvy realtors tailor them to each client’s personal interest, ensuring that the gift feels genuine.

See related: How To Turn Closing Gifts Into Clients

Do realtors need to worry about violating RESPA when giving closing gifts?
In Section 8 of the Real Estate Settlement Procedures Act (RESPA), it says that "no person shall give and no person shall accept any fee, kickback, or thing of value pursuant to any agreement or understanding, oral or otherwise, that business incident to or a part of a real estate settlement service involving a federally related mortgage loan shall be referred to any person.” What this means is that any gift given as “quid pro quo,” where something is expected in return, is a violation. A closing gift, then, that comes as a simple “thank you” - with no strings attached - is perfectly fine.

Still not sure about the perfect closing gift for real estate? A handwritten thank you note is always appreciated - and a safe bet.

How Do You Do Closing Gifts For Real Estate

Disclaimer: The materials available at this web site are for informational purposes only and not for the purpose of providing legal advice. Speak with a RESPA attorney in your state to make sure you comply with all applicable laws.

Read more


Are Closing Gifts For Real Estate Tax Deductible?

With tax season officially upon us, a lot of realtors are looking at their expenses to see, among other things, what can be written off. One of the most widely discussed questions has to do with closing gifts for real estate: Are they tax deductible?

Below are three of the most common questions, answered by industry experts, that should help you better understand this perennial real estate question.

Question #1: Are Closing Gifts Tax Deductible?

Are Closing Gifts for Real Estate Tax Deductible?

Are Gifts to Business Clients Deductible?

According to Stephen Fishman, closing gifts for real estate are tax deductible, but they are “subject to draconian limits.” This means that you can only deduct gifts up to $25 if you are giving it to an individual. In commercial real estate, where gifts are often given to an entire group or company, full deductions can be made up to any “reasonable amount.”

Question #2: Is there any type of closing gift for real estate that is fully deductible?

How to write off gifts on your taxes

Gifts can be deductible business expenses, but IRS limits are strict

Stephen Fishman again lends his expertise by clarifying that marketing and promotional items given as gifts are fully deductible. However, in order for a closing gift to qualify, it must be branded. Any gift that doesn’t have visible marketing on it will not be fully deductible.

See related: Little Guide to Corporate Gifting (with best practices for branding gifts)


Question #3: How can I make sure my closing gift expenses are deducted properly?

How to deduct client gifts from your taxes

Are business gifts deductible?

The IRS always recommends that everyone, including real estate agents, keep thorough records and receipts to make sure that deductions are made accurately.

Eva Rosenberg, the publisher of TaxMama.com recommends you break out each component of the gift to accurately record it in the right account, such as gift wrap, shipping, tax, and the gift itself. That way you can maximize your deduction. 

See related: 5 Gifts For A Traditional Housewarming

Disclaimer: This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.

Read more

With tax season officially upon us, a lot of realtors are looking at their expenses to see, among other things, what can be written off. One of the most widely discussed questions has to do with closing gifts for real estate: Are they tax deductible?

Below are three of the most common questions, answered by industry experts, that should help you better understand this perennial real estate question.

Question #1: Are Closing Gifts Tax Deductible?

Are Closing Gifts for Real Estate Tax Deductible?

Are Gifts to Business Clients Deductible?

According to Stephen Fishman, closing gifts for real estate are tax deductible, but they are “subject to draconian limits.” This means that you can only deduct gifts up to $25 if you are giving it to an individual. In commercial real estate, where gifts are often given to an entire group or company, full deductions can be made up to any “reasonable amount.”

Question #2: Is there any type of closing gift for real estate that is fully deductible?

How to write off gifts on your taxes

Gifts can be deductible business expenses, but IRS limits are strict

Stephen Fishman again lends his expertise by clarifying that marketing and promotional items given as gifts are fully deductible. However, in order for a closing gift to qualify, it must be branded. Any gift that doesn’t have visible marketing on it will not be fully deductible.

See related: Little Guide to Corporate Gifting (with best practices for branding gifts)


Question #3: How can I make sure my closing gift expenses are deducted properly?

How to deduct client gifts from your taxes

Are business gifts deductible?

The IRS always recommends that everyone, including real estate agents, keep thorough records and receipts to make sure that deductions are made accurately.

Eva Rosenberg, the publisher of TaxMama.com recommends you break out each component of the gift to accurately record it in the right account, such as gift wrap, shipping, tax, and the gift itself. That way you can maximize your deduction. 

See related: 5 Gifts For A Traditional Housewarming

Disclaimer: This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.

Read more


Little Guide to Corporate Gifting

Deciding to give corporate gifts, whether for a contract and real estate closing, referral thank you gifts, holidays or to celebrate employee milestones, is just the beginning. In order to make sure your efforts are well-received, there is a certain amount of navigation that must take place. Last minute gifts that are given without much forethought can, unfortunately, result in a bad taste in your gift recipient’s mouth.

Thankfully, there are 3 simple rules to follow that will help you to be successful when it comes to business and corporate gift giving.

Before you buy and send your gifts, be sure to test your gifts against this list so you don’t fall victim to common corporate gifting mistakes.

  1.  Give off peak. While end-of-year gifting is a classic tradition, giving at other times of year presents a unique opportunity to cut through the noise. Instead of being one of many gifts at the holidays, non-traditional gift giving holidays, such as Pi Day or National Coffee Day, offer an opportunity to stand out and make a memorable impression.  


downloadable gift calendar

We’ve curated a list of over 50 lessor known gifting occasions and compiled them into a free downloadable PDF  (no email required!).


  1. Minimize branding. The number one mistake most business make is adding their logo to every item, making the gift feel highly impersonal, or worse, tacky. When items are overly promotional it decreases their value making the recipient feel like they’ve received an advertisement rather than a gift. Packaging and cards are fine for branding, but the gift itself is more likely to be appreciated when your brand isn’t on it.

corporate gift branded packaging

  1. Personalize it. Personal gifts not only fall high on the memorability scale, they also tend to be on the high-end of the satisfaction scale as well. Think beyond the monogram. Give gifts that reflect the recipient’s personal interests and demonstrate your genuine interest in deepening the relationship.

While there are certain gifts that wow more than others, the truth is that the simple act of giving, especially when it’s personal and thoughtful, always makes your recipient feel appreciated.

The more unique and thoughtful your gift is, the more likely it will be remembered, which is exactly the point of corporate gift giving. If you want to stand out from the crowd, put some thought and attention into the gifts you give and keep your focus on the recipient.

Corporate Gifting Mini Guide

Read more

Deciding to give corporate gifts, whether for a contract and real estate closing, referral thank you gifts, holidays or to celebrate employee milestones, is just the beginning. In order to make sure your efforts are well-received, there is a certain amount of navigation that must take place. Last minute gifts that are given without much forethought can, unfortunately, result in a bad taste in your gift recipient’s mouth.

Thankfully, there are 3 simple rules to follow that will help you to be successful when it comes to business and corporate gift giving.

Before you buy and send your gifts, be sure to test your gifts against this list so you don’t fall victim to common corporate gifting mistakes.

  1.  Give off peak. While end-of-year gifting is a classic tradition, giving at other times of year presents a unique opportunity to cut through the noise. Instead of being one of many gifts at the holidays, non-traditional gift giving holidays, such as Pi Day or National Coffee Day, offer an opportunity to stand out and make a memorable impression.  


downloadable gift calendar

We’ve curated a list of over 50 lessor known gifting occasions and compiled them into a free downloadable PDF  (no email required!).


  1. Minimize branding. The number one mistake most business make is adding their logo to every item, making the gift feel highly impersonal, or worse, tacky. When items are overly promotional it decreases their value making the recipient feel like they’ve received an advertisement rather than a gift. Packaging and cards are fine for branding, but the gift itself is more likely to be appreciated when your brand isn’t on it.

corporate gift branded packaging

  1. Personalize it. Personal gifts not only fall high on the memorability scale, they also tend to be on the high-end of the satisfaction scale as well. Think beyond the monogram. Give gifts that reflect the recipient’s personal interests and demonstrate your genuine interest in deepening the relationship.

While there are certain gifts that wow more than others, the truth is that the simple act of giving, especially when it’s personal and thoughtful, always makes your recipient feel appreciated.

The more unique and thoughtful your gift is, the more likely it will be remembered, which is exactly the point of corporate gift giving. If you want to stand out from the crowd, put some thought and attention into the gifts you give and keep your focus on the recipient.

Corporate Gifting Mini Guide

Read more