Unique corporate holiday gifts have the power to show your clients and employees they’re appreciated.
They can also create a warm and fuzzy feeling about your company and lead to greater brand loyalty.
While shopping for business gifts can feel like a daunting task, it doesn’t have to be. With these 3 simple rules you’ll be well on your way to giving the best corporate holiday gifts this season.
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Gift Tip #1: Lasting Impression
A unique and useful gift with at least one keepsake item helps your brand stay top of mind. Each time your recipient uses your gift, it cements a positive connection to your brand.
And, remember, if you’re sending the gift to the recipient’s office, don’t forget to include at least one item to share.
See related5 Client Gift Ideas For The Holidays
Gift Tip #2: Keep it Personal
Personalization is a highly effective marketing strategy—a proven method to increase loyalty to a brand.
But let’s face it, personalizing gifts for each recipient takes a good deal of time to do well.
Most businesses may be left asking the question, “Is it really worth my time?”
The short answer is yes, absolutely.
One of the easiest ways to personalize a gift, especially if you have a large gift list, is to include a heartfelt note containing the recipient’s name.
See related3 Steps To Unisex Gifts Everyone Will Love
Gift Tip #3: Minimize branding
While it’s perfectly fine to incorporate your brand into a gift it’s best not to overdo it.
If the recipient feels like they’ve received leftover trinkets and swag from an industry trade show, it can have the opposite intended effect.
Poorly executed gifts can result in a negative impression of your brand.
See relatedThe Little Guide to Corporate Gifting
Ready to make an impression?
The more unique and thoughtful your corporate holiday gifts are, the more likely they’ll be remembered. And isn’t that exactly the point of corporate gift giving?
If you want to stand out from the crowd, put some thought and attention into the gift detail this season. And remember to send a personal card!18