Little Guide to Corporate Gifting

Decisions about corporate gifting, whether for a real estate closing, referral thank you gifts, or to celebrate employee milestones, are just the beginning. In order to make sure your efforts are well-received, there is a certain amount of navigation that must take place.

Last minute gifts that are given without much forethought can, unfortunately, result in a bad taste in your gift recipient’s mouth.

Thankfully, there are 3 simple rules to follow that will help you to be successful when it comes to business and corporate gift giving.

Before you buy and send your gifts, be sure to test your gifts against this list so you don’t fall victim to common corporate gifting mistakes.

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Gifting Tip #1: Give off peak

While end-of-year gifting is a classic tradition, giving at other times of year presents a unique opportunity to cut through the noise. Non-traditional gift-giving holidays offer an opportunity to stand out and make a memorable impression.

January is a great time of year for corporate gifting. It’s that time of year when many people set healthy resolutions after a season of indulging in rich foods and beverages.

A recent survey by Inc. Magazine revealed the top three resolutions in 2020, after actually following through on my resolutions, are:

Try something new
Eat more of my favorite foods
Lose weight

Gifts that support healthy lifestyles and experiences will be timely and appreciated.

Avoid giving alcohol or highly processed food. Instead, think goal planners, kombucha kits, workout accessories, and inspirational books.

The Mini Guide to Corporate Holiday Gifts
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Gifting Tip #2: Minimize Corporate Branding

The number one mistake most business gifters make is adding their logo to every item, making the gift feel highly impersonal, or worse, tacky.

When items are overly promotional it decreases their value making the recipient feel like they’ve received an advertisement rather than a gift. Packaging and greeting cards are fine for branding, but the gift itself is more likely to be appreciated when your brand isn’t on it.

Gifting Tip #3: Personalize it

Personal gifts not only fall high on the memorability scale, they also tend to be on the high-end of the satisfaction scale as well.

Think beyond the monogram.

Give gifts that reflect the recipient’s personal interests and demonstrate your genuine interest in deepening the relationship.

While there are certain gifts that wow more than others, the truth is that the simple act of giving, especially when it’s personal and thoughtful, always makes your recipient feel appreciated.

The more unique and thoughtful your gift is, the more likely it will be remembered, which is exactly the point of corporate gifting. If you want to stand out from the crowd, put some thought and attention into the gifts you give and keep your focus on the recipient.