As an agent, you know that strong client relationships are key to generating leads and referrals. So before you close your client file and dash off to the next listing, make some time to show your appreciation with a thank you letter to the seller after close of escrow.
In the age of social media, a handwritten letter takes just a small amount of time, but offers a big opportunity to stand out and leave a lasting impression.
This post contains affiliate links, meaning at no additional cost to you, I may earn a small commission on your purchase.
Nurture the relationships
In theory, the real estate closing is one of the most exciting parts of buying and selling a home. It’s the last step—the grande finale—in the many months-long real estate transaction that ends with the exchange of keys to someone’s dream home.
But if you’re feeling a little bit of separation anxiety, you’re certainly not alone.
Like all things related to buying and selling a home—from home staging and inspections to broker’s open house—real estate is built on relationships. After all, you’ve spent a lot of time inside the seller’s home and on the phone together, so its only natural to have developed a bond.
Why Real Estate Closing Thank You Letters Are Important
That’s a lot!
So, beyond providing exceptional service, taking a few moments to ensure you stay top of mind with your clients seems like a worthwhile investment.
Thank you letters nurture the power of word-of-mouth marketing. They remind the seller about the positive interactions you had while demonstrating your thoughtfulness and attention to detail.
Letters also provide your client with your name and contact information to be easily retrieved to recommend you.
In addition, many realtors use closing gifts or referral gifts to stay top of mind. Personalized gifts can create memorable moments. But, don’t forget to include a personal and heartfelt thank you note.
See related10 Referral Gifts To Stay Top Of Mind
How To Write A Thank You Letter To A Seller
You can send thank you letters in all communication forms, but handwritten letters are the most meaningful.
People don’t receive many handwritten letters anymore, so the very act of sending one will make your gesture stand out. It also seems more personal and appreciative to write how you feel by hand. People sense that you care more when they see you took the time to individually write a note to them.
Don’t use one letter to send to each seller.
A template gives you a ready-made structure regarding the points you want to make and how to close the letter, but you do want to retain some spontaneity. Therefore, write one thank you letter and save a copy of it to use as a template, but don’t send the same one to every client.
Looking for templates?Thank You Letter Examples For Real Estate Marketing
Include a brief, personal point about why you’re thankful for the relationship you’ve built. Maybe the seller was particularly courteous or funny. You spent quality time with them, there should be something that honestly stood out to you. It doesn’t have to be detailed or lengthy; just one sentence tailored to the seller can be enough for them to realize that it’s a sincere expression.
In your thank you letter, invite them to ask you questions or call on you again. Ensure it is the last point you make before closing, so that it lingers even after they put the letter away. With your invitation, supply a phone number, website, or any other means of contact you wish them to use and share.
Outsource Your Real Estate Thank You Cards
If this all sounds too time consuming, or you’ve been swiping so long on your smartphone you’re unsure of your penmanship, try hiring someone to handwrite your letter with one of these 4 online handwritten note services:
- Handwrittyn – You type, they write.
- Bond – Handwritten notes from your phone
- LetterFriend – Real, handwritten letters
- Inkly – Handwritten postcards
In short, whether you choose to write your own thank you letter or outsource it, make sure your letter is delivered on nice, high quality paper or card stock.
Let’s connect on Pinterest: