Create An Emotional Connection With Your Brand To Drive More Referrals, Customer Inquiries and Sales Volume
Memorable gifts are a great way to leverage the power of Word of Mouth marketing to attract and engage with potential customers and create a positive emotional connection to your brand.
Chart: Percent consumers who rely on word-of-mouth as a key influencer in their purchasing decision [Ogilvy/Google/TNS]
As a marketing tool, closing gifts can increase your sales and referrals as you continue to build a recognizable brand in your community. Thoughtful gifts not only have the power to show your clients you appreciate them, they can also convey what your company stands for and create social currency for your clients to talk about you and their experience with your company both online and offline.
With referrals by friends, neighbors, or relatives the number one way that most buyers find their real estate agent, wouldn’t you love to create more conversations about your brand?
Chart: Number of Daily Brand Conversations by Customers [WOMMA]
Let’s face it, buying and selling a home is an emotional journey and has been shown to cause more stress than divorce, death and bankruptcy. The excitement of finding the perfect home is often coupled with 48 days of ups and downs as the market swings, surprises are uncovered during inspection and a sea of packing boxes overwhelms even the most organized mover. Is it any wonder everyone shows up to the closing table joyful, yet a little bit worn from the home buying process?
'I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.' (Maya Angelou)
A closing gift is the final point of interaction during the current transaction with your customer; an opportunity to leave a lasting impression of the experience and create a strong personal connection your brand. A meaningful gift with a ‘Wow’ factor keeps your customers excited about their experience with you and keeps your brand top of mind; which is key to driving referrals and growing brand awareness.
According to the National Association of Realtors, referrals by friends, neighbors or relatives continue to be the way that most buyers find their real estate agent.
Chart: Percent of referrals, inquiries and sales volume for real estate agents [National Association of Realtors / Nielsen Company]
As you gear up for the spring home buying season, consider these following 5 stats to guide you as you set your marketing budget:
Chart: Percent of sales volume for typical firms 2016 [National Association of Realtors]
Understanding and analyzing this data will help you assess what the most successful marketing activities are and provide you and your team with best practices that you can incorporate into marketing budget efforts for the 2017 home buying season.
Click here to request a Spring/Summer 2017 Client Gift Catalog.
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